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Running through constantly changing terrains and extreme conditions requires focus, adaptability and trust in every detail. For this new chapter of Boundless Visions, South African ultra runner Toni McCann reflects on endurance, performance and the importance of clear vision in unpredictable environments through her experience with Adidas Sport Eyewear.
The Adidas brand has an iconic and deep-rooted connection with sport. A portfolio which enriches major global sports and regional heartbeats alike; the brand has transcended cultures, leading three simple stripes to be one of the most recognisable icons on and off the field, court or track. With a mission to be the best sports brand in the world, Adidas pioneer innovation across every design, service and experience, and do so in a sustainable way. They help athletes of all levels to make a difference – in their game, in their lives, in their world. This is anchored in their core belief that, through sport, they have the power to change lives.
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Performance begins with vision. When your focus is clear, every movement becomes faster, sharper, unstoppable. The new KENTRO style is the main star of the latest Adidas Sport eyewear collection, and perfect for both long and short runs.
Created for athletes who push through limits with determination.
The Kentro SP0123 delivers exceptional rigidity, impact resistance and long-term durability through its full-rim construction. An angular shield design is perfect for maximum coverage and protection, not to mention the futuristic, sporty look. Enhanced ventilation on both the temples and the upper front ensures optimal airflow, helping to reduce fogging and maintain clarity during high‑intensity efforts.
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Ultra-runner William Goodge selected the Adidas DUNAMIS EVO to accompany him on his 500km journey across Japan, from Osaka to Tokyo. His eyes set on becoming the fastest human to run across Australia, William has already run over 3000 miles from Los Angeles to New York and is now warming up to take on Perth to Sydney. With the sun in his eyes all day, William tested the frames against unrelenting overhead sunlight. With the omnidirectionally adjustable nose pad reducing bouncing and the lens technology optimising his vision, watch the video below to see the DUNAMIS EVO in action.
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The foundation of the Adidas eyewear collection rests upon three revolutionary technological pillars:
• Strategically positioned ventilation channels on the temples create continuous air circulation, while enhanced airflow prevents misting and fogging during intense exertion and rapid temperature changes
• Engineered to maximise optical clarity across your whole field of view, with a focus on depth perception and glare. Lens coatings reduce glare and actively repel water, oil and dust.
• 100% UV-blocking technology shields eyes from harmful rays during extended outdoor exposure
• Multi-directional nose pads mould to your unique facial anatomy for extra stability
• Rubber temple tips increase grip and stability during dynamic movement
• Frame architecture spreads contact evenly, eliminating irritation and pressure points in long wear
• The lightweight build with advanced materials reduce weight without compromising robustness or stability
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The shield shape of the SP0088 creates a panoramic lens and an unobstructed field of view, essential for uneven terrain and busy environments. The lens curvature and optimised contours play a crucial role in maximising aerodynamism, eliminating distractions from the elements, specifically wind resistance and debris even at the highest speeds. Virtually weightless, the minimalist approach to frame construction is evident in the slimline temples and arms. Essential for long runs, these lightweight arms sit featherlight on your ears and alleviate irritation. The sleek black frame and smoke lens are not only the pinnacle of aesthetic versatility, matching any running outfit, but are the ideal choice for every environment, reducing overall brightness drastically.
A testament to visionary design, the SP0110 boasts a distinct pilot wrapped profile equipped with side shields for maximised aerodynamism and minimised wind resistance. Side shields are game changer at high altitude where the wind is constantly fighting against you. These frames are available in Matte Black with a choice of Smoke and Green Mirror lenses.
This angular silhouette is the epitome of style and substance. Architectural boldness is combined with Adidas’ advanced innovations to construct a frame which looks as effortless on the beach as it does on a trail. A robust ventilation system reduces fogging and misting. The oversized singular lens maximises coverage while maintaining a sleek aesthetic. This style is available in Matte White with Smoke lenses or Matte Black with Green Mirror lenses.
Simple yet effective. The easy-to-wear SP0111 boast a full-rim style which complement any ensemble without overpowering it. Thin straight temples feature rubber temple tips and a ventilation system for increased comfort and airflow. Masquerading as a sleek square sunglass, these frames are secretly packed with technology, from oleophobic lenses to adjustable nose pads. Available in a range of colours, you have the choice to remain understated or go bold.
