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Company Overview

Shadestation.co.uk was founded in May 2000 and is now the UK's largest independent online sunglasses and watch retailer. Shade Station product lines also extend to jewellery, goggles and accessories.

Due to the fast paced and ever evolving nature of the style industry, Shade Station is constantly reviewing the latest trends, styles and brands and updating its collections accordingly.

With an extensive collection of over 35 designer sunglasses brands ranging from the high end and sought-after luxury labels such as Tom Ford, Chanel, Dior, Gucci and Prada to the fresh, cool and edgy brands including Ray Ban, Carrera, Police and Prada Sport and the sports focused brands including Oakley and Dragon. Whether you want to replicate a Hollywood inspired look as seen on your favourite celebrity or are seeking a pair of sunglasses that make a striking expression of your personal style or if you just want to protect your eyes, Shade Station is sure to have the brand and style to meet your needs.

The Shade Station watch collection comprises of over 55 incredible brands ranging from the kooky and quirky Marc by Marc Jacobs watches to the exquisitely luxurious Michael Kors watches and the sporty and vibrant collection of Adidas watches. Regardless of whether you are looking for a watch to measure your sports performance, a design to perfectly compliment a dressed up evening look or a watch that instantly takes your look from day to night, the extensive Shade Station watch collection caters for every style and technical desire.

Shade Station also boasts a superb jewellery collection, with the brands ranging from boho-chic inspired to eclectic and highly traditional to rugged and edgy. Some of the key Shade Station jewellery brands include Bibi, Danone, 8LA, Guess, Fossil, D&G and Pilgrim, with many of these very much up-and-coming on the style scene and currently receiving a great deal of attention from the media and fashion industry.

In addition to sunglasses, watches and jewellery Shade Station also has a fantastic collection of goggles and lifestyle accessories. Our goggle brands represent the most cutting edge labels in the extreme sports industries including Dragon, Oakley, Adidas and Von Zipper, all of which are renowned for their technical innovation and flawlessly styled goggles that provide the ultimate protection whilst on the motor tracks or up on the slopes!

The Shade Station accessories collection includes a comprehensive selection of core everyday and travel accessories such as backpacks, luggage, belts, hats, key rings and belts by prominent and highly respected brands including Oakley, Nixon, Dragon and East Pak.

Shade Station is consistently ahead of the game when it comes to sourcing new products, styles and brands. To enable customers to keep up with the latest news, the frequently updated Shade Station Style Blog provides detailed information on specific new brand and style arrivals, what the celebrities and fashion icons are wearing in addition to seasonal trend reviews.

Shadestation.co.uk's primary focus is based on providing the best customer service possible and consistently ensures its products are dispatched within a quick time frame, understanding that this is integral to its success. Please read our customer comments to see how we are performing.

If you would like to speak to one of our team please call us on 0344 848 7878 or email us at [email protected].

We hope you enjoy browsing the Shade Station collections and please do not hesitate to contact us if you have any queries.
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