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“OK, now, this... this is fashion!” exclaimed Olivier Rousteing, when he first slipped on the initial prototype of the ...
“OK, now, this... this is fashion!” exclaimed Olivier Rousteing, when he first slipped on the initial prototype of the Balmain Creative Director’s eponymous frame. That significant moment was the result of months of brainstorming, effort and meetings. Starting from the designer’s initial circle- meets-rectangle sketches, through riffs on French surrealist inspirations and experiments with signature elements of Balmain’s heritage, Rousting and the Akoni Group team managed to deftly utilize the heft of thick polished Japanese acetate to ultimately surprise with unexpected proportions.
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