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The Shade Station Blog Archive
Discovering the world of eyewear
Saint Laurent SS26 Collection
22/05/2026
The Saint Laurent Spring-Summer 2026 Eyewear Collection reflects Anthony Vaccarello's directional modernity and sleek minimalism, unveiling bold new concepts while reworking archival codes through voluminous proportions and contemporary shapes.
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Ray-Ban Meta Optics
18/05/2026
Introducing two new styles, Scriber and Blayzer, offering a sleeker, more comfortable, and customisable fit. With Meta AI, effortlessly capture life's moments, control your music, take hands-free calls, or translate conversations in real-time – all without reaching for your phone.
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Gucci Spring / Summer 2026 Collection
11/05/2026
For Spring Summer 2026, Gucci Eyewear presents bold new interpretations of its distinctive codes across refined constructions and expressive shapes.
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2018 Archive

Select Year: 2026 2025 2024 2023 2022 2021 2020 2019 2018 2017
Dior Colourquake Sunglasses
Date: 28/12/2018
Summary: The ultimate statement of the season, Dior Colorquake sunglasses are here to make a fierce addition to your attire. This eye-catching collection is comprised of: Dior Colorquake1 sunglasses, Dior Colorquake2 sunglasses and Dior Colorquake3 sunglasses.
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New Dragon Goggles
Date: 27/12/2018
Summary: Take visibility to new heights with Dragon PXV goggles. this all-new Dragon goggle features a toric lens curvature named 'panotech,' expanded sight lines, Lumalens colour technology and superior anti-fog technology. Perform to your full potential with Dragon PXV goggles.
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Christmas Gifts For Her
Date: 30/11/2018
Summary: Shopping for that special someone has just been made simple. Treat her with a timepiece, shock her with some sunglasses or give the ultimate gift set. We've got the perfect present to keep you in the good books!
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Christmas Gifts for Him
Date: 30/11/2018
Summary: Show him how much you care this Christmas with these tailored treats! From Hugo Boss and Emporio Armani to Gucci, Oakley, Prada and many more, these are the ultimate gifts to give.
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New Hugo Boss Watches
Date: 05/11/2018
Summary: Now is the time to sport a new Hugo Boss watch. These creative new collections cater to both men and women of all lifestyles. New collections include: Hugo Boss William, Hugo Boss Corporal, Hugo Boss Trophy, Hugo Boss Premiere and Hugo Boss Skeleton watches.
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New Oakley Sunglasses Collection
Date: 30/10/2018
Summary: Dive into to the new Oakley sunglasses collection consisting of; Oakley Ridgeline sunglasses, Oakley Siphon sunglasses, Oakley Pitchman R sunglasses, Oakley Split Shot sunglasses, Oakley Diecutter sunglasses, Oakley Latch Beta sunglasses and Oakley Latch Alpha sunglasses. Packed with a whole host of Oakley innovation, these new frames on the block are here to enhance your...
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New Brand: Balenciaga Sunglasses
Date: 29/10/2018
Summary: If fashion is your best friend, then you'll definitely need a pair of Balenciaga sunglasses! With designs reminiscent of Balenciaga handbags, shoes and accessories, there's so much to love about the Balenciaga sunglasses collection. Crafted for the flamboyant fashionista's of the world, Balenciaga sunglasses are every statement lover's dream.
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MCM Sunglasses and Glasses
Date: 09/10/2018
Summary: Founded during the Golden Age of Munich, MCM sunglasses and MCM glasses are renowned for their repetitive logo design, which can be found both on the arm and the frame front of the stylish eyewear collection. This season's focus pieces for MCM sunglasses include MCM672SA, and for MCM glasses MCM2663A.
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Oakley Splatterfade Sunglasses
Date: 09/10/2018
Summary: Celebrate eye catching colour and daring design with the Oakley Splatterfade collection. Inspired by the original Oakley paint shop in the 80's, these hand-finished frames enrich your visual experience with Prizm lenses. Choose from Oakley Frogskins sunglasses and Oakley Frogskins Lite sunglasses and stand out from the crowd with the Oakley Splatterfade collection.
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Get Smart: Designer Smartwatches
Date: 04/10/2018
Summary: Get smart with our range of designer smartwatches. Whether you're on the go or looking for a connected companion, our smartwatches have everything you need and more. Receive notifications on your wrist, play your music library, track your run and beyond. Choose from Michael Kors, Skagen, Emporio Armani, Fossil, Guess Connect, Movado, Kate Spade and Timex.
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Welder Moody Watches
Date: 28/09/2018
Summary: The Welder Moody watch collection is crafted for your soul, your mood and your desire. The first thing you will notice is its striking photochromic glass. This changes according to the angle of light and the colour of your outfit, so everyday is unpredictable.
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Superdry watches
Date: 23/09/2018
Summary: A fusion of three distinctive styles, Superdry watches take the best of vintage Americana, British style and Japanese graphic design. Our bestselling Superdry Urban watches have been joined this season by a whole host of new Superdry watches. Superdry Urban XL Retro Sport, Superdry Oxford International, Superdry Urban Leaf and Superdry Osaka have brought a contemporary touch...
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Get the London Fashion Week Look
Date: 17/09/2018
Summary: As London Fashion Week comes to a close for the year, we've picked the hottest looks and spotted sunglasses to bring the catwalk to you. Designs from Alain Mikli, Saint Laurent and Victoria Beckham have all made the cut in this eye-catching collection of style.
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New York Fashion Week: Round Up
Date: 14/09/2018
Summary: Be the ultimate style sensation with these A-list worthy sunglasses. Our New York Fashion Week round up includes Bella Hadid, Kendall Jenner, street-style fashionista's, paparazzi pics and more. From Oliver Peoples and Miu Miu to Prada and Saint Laurent, get your ultimate fashion fix right here
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Missguided Watches
Date: 04/09/2018
Summary: Missguided Watches are the perfect combination of glitz and glamour. Crafted for the millennial woman who needs an accessory for every aspect of their life, Missguided watches are on hand to give you just that. Choose from stainless steel bracelets and soft leather straps, paired with diamante dials and cases.
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Hype Watches
Date: 21/08/2018
Summary: Hype watches are all about the urban, street-style vibes. Their range of silicone and nylon straps make for the perfect lifestyle accessory, offering effortless everyday wear. The bold Hype logo, which is the brand's most recognised asset, is at the centre stage of each Hype watch.
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Cazal Flashbacks Limited Edition Sunglasses
Date: 20/08/2018
Summary: Old school originality is compact into a single box with Cazal Flashbacks Limited Edition sunglasses. This statement set features four alternative graduated lens options; red, green, yellow and blue. With only 200 Cazal Flashbacks Limited Edition sunglasses available worldwide, wearer's can choose from three models; 988/31, 725/31 and 968/31.
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Fendi Sunglasses and Glasses
Date: 03/08/2018
Summary: From one of the longest remaining fashion houses, enjoy all the fun and fashion that comes with Fendi sunglasses and Fendi glasses. This creative collection will have you head over heels for the Fendi F is Fendi sunglasses collection. Failing that, get your glam on with the Fendi Ribbons and Pearls collection.
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Mulberry Sunglasses and Glasses: World Debut
Date: 01/08/2018
Summary: As Mulberry sunglasses and Mulberry glasses set to make their world debut, we're taking a look back at the brand's roots, reminding ourselves just why we love Mulberry so much. This quintessentially British brand will bring English heritage and authentic design to the Mulberry sunglasses and Mulberry prescription glasses collection.
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Oakley Sunglasses Tour de France Collection
Date: 10/07/2018
Summary: Let the Oakley Tour de France sunglasses collection take you from the climbs, curves and all the way to the finishing line. Featuring four Oakley road and cycling sunglasses; Oakley Jawbreaker, Oakley Crossrange, Oakley EVZero and Oakley Radar EV, each Tour de France model is fit with Prizm road lenses for a winning performance.
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Le Mans: Endurance and Efficiency
Date: 18/06/2018
Summary: The vital component of 'The Triple Crown of Motorsport'; the 86th 24 hours of Le Mans did not disappoint. We went over to analyse how successful eye wear can yield successful results.
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Stay on Top of the Trend this Summer
Date: 18/06/2018
Summary: See what's hot and what's not with these super-stylish sunnies. You can find everything from large logo's, 90's classics and oversized glam in this season's hot list. From Gucci, Prada and Alain Mikli to Oliver Peoples, Ray-Ban and Saint Laurent, we have everything you need to stay on top of the trend this Summer.
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Oakley Flight Jacket Sunglasses
Date: 15/06/2018
Summary: Oakley Flight Jacket sunglasses are set to take the cycling industry by storm. With new Advancer technology and enhanced helmet compatibility, Oakley Flight Jacket sunglasses are the only cycling companion you need. Choose from matte black Oakley Flight Jacket sunglasses, white, pink and navy.
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FIFA World Cup 2018
Date: 13/06/2018
Summary: With the kick-off of the World's most prestigious football tournament, we analyse an array of sumptuous sunglasses to get the crowd going this summer.
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Love Island Sunglasses: Megan
Date: 13/06/2018
Summary: Newcomer Megan has set the style stakes high with Gucci GG0212S sunglasses. These glamorous sunglasses perfectly complete the beach babe look, with their decorative pearls and gold studs. Grab these Love Island sunglasses for yourself.
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Father's Day Gift Ideas
Date: 12/06/2018
Summary: Treat your dad to something special this Father's Day. Choose from our range of designer sunglasses, watches, jewellery and gift sets and find the perfect gift to put a smile on his face.
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Love Island Sunglasses: Rosie
Date: 12/06/2018
Summary: Wondering where to get Rosie's Love Island sunglasses from? They are no other than Porsche Design P8478-D. These popular Love Island sunglasses are the perfect companion for every getaway. Their unbreakable lenses and universally flattering frame makes them the perfect accessory whether you're by the pool or on the beach.
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Love Island Sunglasses: Georgia
Date: 11/06/2018
Summary: Love Island sunglasses are the hot topic of the season. So if you've got instant sunglass envy every night, look no further than here to replicate Georgia's Love Island sunglasses. Ray-Ban Hexagonal sunglasses are the perfect addition to your summer wardrobe!
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The one and Oakley: Oakley Field Jacket and Oakley Flight Jacket Sunglasses Unveiled
Date: 25/05/2018
Summary: Just in time for summer, eyewear icon Oakley sunglasses has reinvigorated the market by unleashing their enthralling Oakley Flight Jacket sunglasses and Oakley Field Jacket sunglasses. Catering for a unisex audience and the sports-driven individual, let Oakley’s newest innovations guide you to greatness, this summer and beyond…
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New Ray-Ban Sunglasses
Date: 18/05/2018
Summary: Just in time for the sun, our new Ray-Ban sunglasses are the perfect companion for your Summer adventures. New arrivals taking this season by storm include: Ray-Ban The Colonel RB3560, Ray-Ban The Blaze General RB3583N and Ray-Ban Clubmaster Metal RB3716. Take a closer look at the new icons on the block.
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New Prada Ultravox Sunglasses
Date: 14/05/2018
Summary: The Prada Ultravox sunglasses collection is the ultimate style to be seen in this Summer! Just in time for festival season, this 90s inspired collection is predominantly cat eye, featuring three different models, PR19US, PR64US and PR63US. Whilst PR19US is crafted from acetate, boasting contrasting detail on the brow bone, PR64US and PR63US feature a unique triangular, metal...
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New Oakley Sunglasses 2018
Date: 09/05/2018
Summary: Take a look at the all new innovations from Oakley sunglasses. Oakley have thought of everything from hat compatible sunglasses, to no snag material and golfing specific sunglasses. If you're an avid golfer, Oakley Targetline sunglasses are the one for you. For more lifestyle looks Oakley have introduced Oakley Straightback sunglasses, Oakley Latch Key sunglasses and Oakley...
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Lacoste and Roland-Garros - Top of the Crocs
Date: 06/05/2018
Summary: As the prestigious French Open nears a tantalising climax, Shade Station looks at how Lacoste's revered reputation still caters for one of sport's most iconic events.
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Rudy Project Sunglasses
Date: 25/04/2018
Summary: Rudy Project sunglasses guarantee undistracted performance in every environment. Their Total Comfort System and innovative materials such as Kynetium, Grilamid carbon and titanium makes Rudy Project sunglasses superior to any of its kind. Multilaser lenses are incorporated with ImpactX 2 technology resulting in unbreakable properties, whilst polarised and photochromic...
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Coachella 2018: Festival Fashion
Date: 16/04/2018
Summary: Get your festival fashion fix with our Coachella style spots. Replicate celebrity style with Fendi, Gucci, Moschino and Chloe sunglasses, or see the brand that's on everybody's lips this season.
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Retro Sunglasses are on The Rise
Date: 10/04/2018
Summary: Say goodbye to oversized sunglasses and make room in your wardrobe for these retro sunglasses. Whether you want to stand out from the crowd or grab some celeb style, you won't miss a trend with these super-stylish sunglasses. Choose from Alain Mikli, Saint Laurent and Moschino for the ultimate fashion fix.
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Grand National: Complete Your Ladies Day Look
Date: 09/04/2018
Summary: Complete your ladies day look with our top designer sunglasses, designer watches and jewellery picks. This full-of-fashion compilation will ensure you're worthy of winning that fashionista crown.
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Commonwealth Games
Date: 06/04/2018
Summary: Welcome to 2018’s top sporting bonanza. The Commonwealth Games has arrived and whether you’re watching on the Australian East Coast or on your sofa – be inspired. To run and to surf, find your flawless pair of shades from Shade Station to help fuel your high-octane aspirations.
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Supporting Walking With The Wounded
Date: 08/03/2018
Summary: Aside from our passion for designer sunglasses, glasses and watches, we strive to support important causes. Our customer service advisor Loraine is taking part in The Cumbrian Challenge for Walking With The Wounded. This is a great cause which helps vulnerable veterans reintegrate back in to society and sustain their independence.
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First Ever Company to Deliver Zeiss and Essilor lenses the Next Working Day
Date: 02/03/2018
Summary: Here at Shade Station we are proud to partner with world leaders Zeiss and Essilor to introduce this never seen before service. These premium lenses can now be glazed to your prescription and delivered to your door the next working day when you order before 5.30pm. Choose from our extensive range of designer glasses from Ray-Ban, Oakley, Tom Ford, Chanel and many more.
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Love Island\'s Summer of Sunglasses
Date: 19/02/2018
Summary: If you\'re missing your daily dose of Love Island, then look no further than here. We\'re taking a look back at the beach babes and stand-out sunglasses that rocked our screens last year. From Ray-Ban aviator\'s, Porsche Design P8478 and Tom Ford Clint, we\'ve got just the sunglasses to make you the talk of the Summer.
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The Winter Olympics: Perform like a Pro
Date: 16/02/2018
Summary: Want to perform like the pro's? We've got the perfect pair of goggles to keep your game on point. Whether you're a skiing sensation or prefer skillful snowboarding, our range of Oakley goggles, Dragon goggles, Dirty Dog goggles and many more are packed with performance for the avid snow-seeker.
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New Cazal Sunglasses
Date: 15/02/2018
Summary: It's no secret that Cazal sunglasses have revolutionised eyewear design, so it's only right that the new Cazal sunglasses collection is bigger and better than ever. From new retro designs Cazal 958 and Cazal 745/3 to new Cazal Legends 8037 and 986, these striking styles will add individuality to any wardrobe.
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Stylish Sunglasses at New York Fashion Week
Date: 14/02/2018
Summary: New York Fashion Week is in full swing and we're taking a look at the stylish sunglasses from the seats of the world's most famous fashion shows. See the sunglasses that made the outfits of Rosie Huntington Whiteley, Zayn Malik and Hailey Baldwin, and get the look with Tom Ford sunglasses, Oliver Peoples sunglasses and Alain Mikli sunglasses
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Rotary watches
Date: 09/02/2018
Summary: Rotary watches combine traditional features with refined elegance. Whether it's everyday wear or a special event, Rotary watches have a timepiece to suit every occasion. Rotary watches are made up of three collections: The Gold collection, The Two-Tone collection and The Stainless Steel collection.
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Oliver Peoples at the 75th Annual Golden Globe Awards
Date: 09/01/2018
Summary: Oliver Peoples eyewear takes to the red carpet at the 75th annual Golden Globe Awards. As the world's style-elite took to the red carpet, there's was plenty of Oliver Peoples prescription to be spotted! Take a look at how Zac Efron, Steve Carell and Christian Slater rock Oliver Peoples L.A. Coen, Oliver Peoples Heaton and Oliver Peoples Finley Esq.
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Havaianas Sunglasses: Brazilian Summer Spirit
Date: 05/01/2018
Summary: Add a touch of Summer to every season with Havaianas sunglasses. Four fun-loving collections are inspired by the beautiful beaches of Brazil. Havaianas Rio sunglasses, Havaianas Noronha sunglasses, Havaiana Trancoso sunglasses and Havaianas Paraty sunglasses are enough to create fun-in-the-sun wherever you go.
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Further Reductions
Date: 04/01/2018
Summary: Say goodbye to the January blues and enjoy our further reductions sale! Save in style this year with world leading brands from Armani Exchange, Fossil, Hugo Boss and Daniel Wellington.
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