Why Shop With Shade Station
Useful Links
From the timeless elegance of Linda Farrow to the modern allure of Balmain, each brand brings its own unique flair to our collection. Dive into the world of elegance with Gucci's iconic designs, embrace the artisanal craftsmanship of Dita, and experience the avant-garde charm of Jacquemus. And let's not forget the epitome of refined elegance with Valentino. Whether you're seeking statement pieces or timeless classics, our curated lineup offers something for every discerning taste.
Originally a designer herself, Linda Farrow sunglasses was one of the earliest brands to categorise sunglasses as fashion, releasing statement pieces like her Linda Farrow cat eye sunglasses, led her releases to superior success.
Taking eyewear to another level, Linda Farrow sunglasses offer a chic, retro style in its purest sense for both men and women. After creating Linda Farrow sunglasses in 1970, the luxury eyewear brand rose instantly, quickly becoming a favourite amongst stylish Londoners and international jet setters alike. Linda Farrow sunglasses have a long history of originality. Bringing contemporary perspectives whilst staying aligned with the brand motives, Linda Farrow sunglasses have remained at the top of their game.
Balmain are an embodiment of Parisian luxury fashion and have been since the 1940’s. Renowned for meticulous embroideries and delicate mastery, each Balmain design is crafted with the utmost care and attention to detail. Fashion has been in the Balmain bloodline for generations, with Pierre Balmain’s father owning a drapery business and his mother a fashion boutique.
Pushing the boundaries on men’s and women’s fashion, Balmain are experts in blending traditional techniques with ultra-modern silhouettes and true maximalist allure. Balmain have been outfitting some of the most iconic figures on the planet for many decades, from Ava Gardner in the 1950’s to and Kate Middleton and Victoria Beckham in the current day. Recent collections such as ‘Pierre Balmain’ have incorporated streetwear trends, creating a casual aesthetic in line with contemporary fashion.
A reputation for elegant, yet bold styles has made the brand a favourite of those who like to play with the line of unconventionality and express their unique personality through their wardrobe. Gold symbols have been a mainstay in Balmain’s catalogue since the days of Pierre Balmain and this has been translated into the eyewear range. The use of gold is prevalent in each frame, signifying the luxury and sophistication that is implemented into each Balmain piece.
Dita were founded in 1995, when the brand reinvented eyewear by transcending its conventions, creating a discreet luxury collection which provides eyewear ranging from bold character frames to new interpretations of timeless shapes. Through innovative technology, Dita frames represent over 20 years in design and expertise.
Dita Flight is one of the brand’s most popular collections; inspired by fighter pilots and soldiers for their daring and swagger, Dita Flight 006 became a style inspiration for men in the post-wear years for its iconic status as the aviator frame. Similarly, Dita Flight 007 continues the confident pilot shape composed of Japanese beta-titanium, yet is remarkably thin to add a new dimension of comfort and style with carefully considered details.
The Dita Mach series is another infamous collection. Inspired by the world of automotive racing and the design of the world’s most desirable boats, cars and planes; the Dita Mach sunglasses collection pays tribute to the master craftsmanship of these impressive machines. Dita Mach One is a key frame in this collection, its titanium construction finds inspiration from a love of fast cars that are built with advanced construction methods and superior materials.
Dita glasses are crafted by master artisans who have dedicated as many as 50 years to perfecting their craft. Dita provides an exception from mechanised production processes where beauty and craftsmanship are often compromised. A unique creative and production process means Dita prescription glasses are blended with both traditional and modern production techniques which results in lasting beauty and quality. Dita glasses focus on creating the world’s finest and most beautiful eyewear with a passionate commitment to excellence.. Unlike brands who use mass production techniques, Dita prescription glasses are slowly tumbled in genuine, hand-cut bamboo resulting in a deeper, richer and higher quality finish that is instantly recognisable.
Gucci’s origins are in leather goods, showing the artisan craftsmanship. Encouraged by Guccio Gucci’s visits to London and Paris, Gucci drew inspiration from the design and expertise of these fashion hubs to create Gucci. Gucci sunglasses have been adorned by icons from every era, from Audrey Hepburn and Jackie Kennedy to Kylie Jenner and Beyonce.
Gucci are one of the most sought-after luxury brands in the industry, and their eyewear collection reflects this. Premium materials and contemporary styles complete a stunning collection, with versatile selection of styles. Donned by iconic figures all over the globe, Gucci eyewear is the shades of the stars. Gucci sunglasses are consistently dominating world-renowned fashion magazines such as Vogue and Elle, with a range of styles featuring, from aviators to round.
Gucci prescription glasses represent a lifestyle. The subtle details incorporated into timeless designs is for those who like to express a blend elegance and unconventionality through their style. The Gucci glasses range has its own unique style leading the way in the eyewear market for almost a century. Crafted with the utmost care and attention to detail, these glasses are the perfect blend of form and function.
Founded by Valentino Garavani in 1960’s Rome, the brand is now prevalent worldwide, operating in over 70 countries, renowned for their bags, shoes, and beauty products.
Valentino are one of the best-known luxury brands, and the sunglasses collection is synonymous with elegance and sophistication. The eyewear collection is designed for those with a chic, fashion-forward approach to their style. Aiming to seamlessly blend Valentino heritage with contemporary trends, Italian fashion values are displayed throughout every Valentino piece, with beautiful craftsmanship at the forefront. The sunglasses collection boasts a range of retro and contemporary silhouettes, with cat-eye frames being the most popular Valentino frames.
Jacquemus is synonymous with creative and daring silhouettes. Founded in 2009, Simon Porte Jacquemus has had a significant impact on the French fashion scene in a short time. Inspired by his Provençal roots, the brand adopts summer-inspired vibrant hues and bold patterns which will have you feeling like you are in the rolling hills, golden fields, and azure skies of the south of France.
These sunglasses are a harmonious blend of earthy tones, organic shapes, and effortless elegance, designed to complement the romance of every moment, adding an air of effortless chic to your ensemble, as if you're sipping rosé at a vineyard or strolling through cobblestone streets. Jacquemus brings a dash of playfulness to sophistication. Discover sunglasses that are as whimsical as they are refined, an embodiment of the brand's spirit. Unexpected shapes redefine luxury with youthful exuberance and Mediterranean essence.
Well known for their luxurious accessories, Chopard creates sunglass styles drawing inspiration from the Swiss Maison's jewellery and watch collections.
Reinterpreting their most iconic elements, the women’s collections showcase expressions of a modern, seductive, naturally elegant woman. Metal sunglasses feature precious details encompassing luxury and glamour - perfect for the most important occasions. Mens styles will feature sporty looks with hand-made constructions and different material combinations, such as carbon fibre alongside rubber or wood. A sportier touch characterises wrap-around frames for gentlemen car enthusiasts expecting maximum comfort and perfect style.
Victoria Beckham’s iconic label forms the basis of the modern woman’s wardrobe; flexible and wearable yet rooted in modernity with a sophisticated touch.
Victoria Beckham Sunglasses feature only the finest craftsmanship and construction. Expertly made in Italy, the VB luxury eyewear combines optimum optical design with high-end performance and protection. The Victoria Beckham styles showcase anything from vintage-inspired oversized sunglasses, classic aviators, modern rimless styles or iconic cat eye and rounded frames - the choice is completely yours.
Victoria Beckham glasses include a variety of fashion essentials with blends of British luxury and a subtle unique touch. The optical range features both timeless and contemporary styles, fit for everyday city life and statement outfits.
Creativity and elegance are reflected throughout the entire collection with iconic elements taken from the Salvatore Ferragamo brand heritage.
Crafted in Italy, Ferragamo sunglasses focus on creation, manufacture and superior quality. Unique and exclusive Italian-made design is spread across a combination of style, creativity and innovation that brings craftsmanship to lovers of luxury. Having begun in the 1960’s, Ferragamo sunglasses have grown to become one of the world’s most renowned Made in Italy luxury brands.